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9 marzo 2026

Horeca launches educational program for 300 youth in Zaragoza

Horeca Hoteles launches its ninth edition of the «Hospitality» program to attract young people to the tourism sector

The Association of Hotel Entrepreneurs of Zaragoza and the province has launched a new edition of its educational initiative aimed at sparking students’ interest in the hotel industry. The program will be held over a week in five establishments across the province, with the participation of nearly 300 students from various educational levels.

Program Development Throughout the Week

The first day took place on September 29 at the Hotel Oriente, where students from the Higher Degree in Management of Tourist Accommodations at IES Miralbueno participated in guided tours and group dynamics. The program will continue with a set schedule: students from Colegio Sagrada Familia will visit the Hotel Alda Zaragoza Independencia on Tuesday and the Hotel Don Jaime 54 on Wednesday.

On Thursday, it will be the turn of the Hotel Palafox with more students from the Higher Degree in Management of Tourist Accommodations, while on Friday the activity will move to Ejea de los Caballeros, where Colegio Hermanas Mercedarias and CEIP Rector Mamés Esperabé will visit the Hotel Ciudad de Ejea.

Each meeting lasts approximately 90 minutes and includes a guided tour complemented by role-playing activities. During these dynamics, students take on different job roles and situations that may occur in a hotel setting, covering areas such as reception, dining room, kitchens, storage, and banquet halls.

The program seeks to enhance young talent within the hospitality sector, considering students as the foundation for the future growth of the industry. Antonio Presencio, president of Horeca Hoteles Zaragoza and province, emphasized that it is «a fundamental initiative for young people to discover, in a close and different way, what the day-to-day life of professionals is like and to learn to value the importance of the sector for the development of our community.»

Strengthening the Regional Hospitality Character

The initiative also aims to highlight the hospitality character of hotels in Zaragoza and the province, leveraging the fact that hospitality is considered one of the strengths of the area according to visitors’ opinions. With this strategy, Horeca Hoteles aims to continue progressing as a key tourist destination.

The Association of Hotel Entrepreneurs of Zaragoza and the province, founded in 1977, represents the provincial accommodation sector and is part of both the Federation of Hospitality Entrepreneurs of Zaragoza and the Spanish Confederation of Hotels and Tourist Accommodations.

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