The company, which was established in October 2017 with its first branch in Roma Norte, Mexico City, has achieved remarkable expansion, currently boasting 50 points of sale concentrated in major cities across the country, including the State of Mexico, Querétaro, and Puebla. With a team of nearly 200 employees, Estado Natural positions itself as an alternative to traditional supermarkets.
Stephanie Katz, co-founder of the company, highlighted in an interview that their stores operate through a distribution center that supplies all 50 branches. The company primarily sources directly from producers, allowing it to ensure the quality of its products, which are packaged in 5 or 10 kg formats after undergoing rigorous quality control. This focus on bulk sales and the absence of packaging aims to minimize waste and promote more conscious consumption.
Estado Natural occupies a niche of growing importance within the Mexican food market, driven by concerns over excessive plastic use and consumers’ search for more sustainable solutions. In this context, many initially doubted the viability of this model, designed primarily for millennials, but the company has demonstrated that its value proposition resonates with a broader audience. This diversification in its customer base is reflected in its growth and consolidation in the sector.
With a wholesale market that continues to face employment challenges and tight margins, companies in the sector, such as Estado Natural, have the opportunity to differentiate themselves through offerings that prioritize sustainability and responsible consumption. The company represents an alternative within a retail landscape dominated by large chains, focusing on a business model that meets the demand for natural products in an increasingly demanding environment.
Source
https://expansion.mx/empresas/2026/08/09/estado-natural-50-tiendas-granel-productos-empacados
