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18 febrero 2026

Aragón Unveils 34 Initiatives to Enhance Business Competitiveness

The Aragón Think Tank has launched a set of 34 actions aimed at enhancing the business competitiveness of the region. These proposals, presented in its fourth White Paper, focus on two strategic axes: promoting business culture and entrepreneurship, and improving productivity through cost rationalization.

Boosting Business Culture and Entrepreneurship

The first strategic axis of the document focuses on strengthening business culture and fostering entrepreneurship. This approach seeks to create a more dynamic and conducive environment for innovation, encouraging new entrepreneurs and strengthening the capabilities of existing companies. Promoting an entrepreneurial mindset is key to energizing the regional economy and generating new business opportunities.

During the presentation, Miguel Marzo, president of CEOE Aragón, highlighted the importance of these measures to create a robust and competitive business ecosystem. The proposed actions aim not only to support new entrepreneurs but also to provide tools and resources to already established companies so they can adapt to a constantly evolving market.

Improving Productivity and Cost Rationalization

The second axis of the White Paper focuses on increasing business productivity through cost rationalization. This approach seeks to optimize available resources and improve the operational efficiency of Aragonese companies. Antonio Cobo, president of the Think Tank, emphasized that implementing these strategies is crucial for maintaining competitiveness in a globalized economic environment.

The proposals include measures to improve internal processes of companies, reduce unnecessary expenses, and maximize the use of technology to streamline operations. These actions are designed to help companies become more agile and resilient in the face of current economic challenges.

The document presentation was accompanied by a press release and photographic material that captured key moments of the event, highlighting the collaboration among business leaders in the region. This collective effort reflects the commitment of Aragonese institutions to promote economic growth and innovation in the area.

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