The General Directorate of Tourism of Aragón, through Turespaña, is participating in the 46th edition of the World Travel Market, one of the most important tourism fairs internationally. The event takes place in London, at the ExCeL London complex, from November 4 to November 6, 2025.
Aragón is represented with a stand decorated with an iconic landscape of the autonomous community and a worktable in the space provided by Turespaña. The delegation includes the General Directorate of Tourism and Hospitality, along with representatives from Zaragoza Turismo and the Aragón Incoming Association (ARPTA). They share the space with other communities such as Extremadura, La Rioja, and the Basque Country.
The participation is complemented by a meeting agenda organized by a specialized local company, facilitating encounters between the delegation members and carefully selected international tour operators, with the aim of reaching future collaboration agreements.
Importance of the British Market
This action is part of the promotional strategy for Aragón in the United Kingdom, considered a strategic market due to its characteristics and its direct air connection to the region.
