Aragón Promotes Its Wine Tourism at Vinoforum 2025 in Rome
The Government of Aragón participates in Vinoforum 2025, one of the most prominent food and wine events in Italy, taking place from September 8 to 14 at Villa Borghese in Rome. The community presents a selection of wines from its main wine tourism routes to attract the Italian audience to its cultural and gastronomic offerings.
The General Directorate of Tourism and Hospitality has organized several prominent presentations in the Turespaña space, where commented tastings of Aragonese wines are held. These sessions showcase to the Italian public the diversity and quality of Aragón’s wine products, highlighting their connection to the territory and local culture.
Aragón arrives at the event with a carefully curated selection of wines from its main wine tourism routes: Somontano, Campo de Borja, Cariñena, and Calatayud. Promotional tourist material in Italian is distributed, including maps and brochures, aiming to attract both the general public and professionals in the sector to the cultural, scenic, and gastronomic richness of the community.
Commitment to Sustainable Tourism
During the event, promotional videos of Aragón are projected on the screens of the stand, enhancing the region’s visibility to thousands of visitors, tour operators, and specialized media. Participation in Vinoforum 2025 is part of the internationalization strategy of Aragonese tourism, betting on wine tourism as a driver of territorial development and positioning Aragón as a quality, sustainable destination with its own identity.
