Aragón strengthens its presence in the Asian wine market with its participation in Vinexpo Asia Hong Kong, one of the region’s most significant fairs. Coordinated by Aragón Exterior (AREX), the wineries from Aragón aim to stand out in a competitive market under the slogan Wines from Aragón.
Strategic Promotion in the Asian Market
Aragón’s participation in Vinexpo Asia Hong Kong is a key strategy to enhance the international promotion of its wines. AREX has organized a grouped stand of more than 100 square meters, designed to increase the visibility of Aragón wines and foster new business contacts in Asia. Hong Kong, known as the leading hub for the wine sector in the Asia-Pacific region, offers access to vital markets such as China, Taiwan, Singapore, and Japan, among others. This event represents a unique opportunity to position Aragón’s native varieties, especially garnachas, which align with consumer trends in Asia.
Representation of Aragón’s Designated Wine Appellations
Eight Aragón wineries, representing the four main Protected Designations of Origin of the region, are participating in this edition of Vinexpo. From the DOP Cariñena are Bodegas Luis Marín, Bodegas San Valero, and Grandes Vinos. Bodegas Aragonesas and Bodegas Alto Moncayo represent the DOP Campo de Borja, while Bodegas San Alejandro is participating for the DOP Calatayud. From the DOP Somontano, Grupo ENATE and Bodega Sommos complete the representation. All the wineries are supported by AREX and are integrated into the common space Wines from Aragón.
Promotional Activities and Business Outlook
Each winery has its own space to showcase its wines and meet industry professionals. Additionally, the stand includes a tasting area led by Manu Jiménez, Spain’s best sommelier in 2017, aimed at attracting visitors to the Aragón space and promoting professional encounters. Javier Camo, managing director of AREX, emphasizes the importance of Vinexpo Asia as an essential international event that brings together global exhibitors and visitors, providing an ideal environment for networking with buyers and distributors across the Asia-Pacific region.
With its participation in Vinexpo Asia Hong Kong, Aragón Exterior reaffirms its commitment to boosting the Aragón wine sector in strategic markets, supporting wineries in their expansion and international consolidation.
