Ibercaja concluded its holiday season with resounding success, attracting more than 125,000 people to its Headquarters in Zaragoza. The activities offered during this festive period included concerts, creative workshops, and charitable initiatives, solidifying its role as a key player in the cultural life of the city.
Interactivity and Shows at the Headquarters
One of the main attractions was the Xcaparate Xplora, an interactive experience that allowed visitors to see their images reflected in Christmas characters like the Three Wise Men. This innovative format recorded over 125,000 activations, standing out as one of the most popular activities.
The show program included the concert Re-suena, where Zaragoza bands delighted more than 1,000 attendees over three weekends. In addition, the display of the Nativity Scene and Dioramas attracted over 1,500 visits, while the concert by the Infanticos del Pilar was enjoyed by 325 people.
Activities for Children and Participation in Local Events
For children, Ibercaja organized activities such as royal mailboxes for letters to the Three Wise Men and the «special envoy» initiative, which exceeded 1,000 participants. In the Xplora Space, creative workshops allowed children to make toys, AI-generated stories, and Christmas decorations, with approximately 350 attendees.
In terms of local events, Ibercaja was the official sponsor of the Three Wise Men Parade and the Nativity Scene in Plaza del Pilar. During the parade, 3,000 royal crowns and 140 kilograms of candies were distributed. Additionally, the Bank distributed 70,000 tickets for performances at various cultural venues throughout the city.
Solidarity Commitment and Volunteering
Ibercaja’s commitment to social causes was reflected in the participation of over 500 volunteers from the Ibercaja Group and Fundación Ibercaja in various national charitable initiatives. They collaborated with non-profit organizations on programs such as Una Sonrisa por Navidad, Reyes Magos de Verdad, Te invito a Cenar, and food collection campaigns, demonstrating their dedication to social causes.
