Integra Tecnología has been recognized as a finalist for the National CEX Award 2025 for the best corporate marketing and communication strategies. The Aragonese technology consulting firm submitted a candidacy titled Smart Marketing Process: management of the complete cycle with a data-driven strategy, ranked among the top five in Spain.
Award and National Recognition
The award, granted by the Association of Centers Promoting Excellence (CEX), highlights good practices in marketing and communication at the national level in the category of Customer Engagement Strategies through Marketing and Communication. Integra’s proposal was selected by the Aragonese Institute for Development (IAF) as one of the two candidacies representing Aragon in this edition.
Participation and Competition
A total of 21 entries were submitted from across Spain, of which only five reached the final phase. During the gala held at the Auditorio Príncipe Felipe in Oviedo on June 19, 2025, each finalist organization presented their project to the jury and the attending audience. Central Lechera Asturiana emerged as the winner of this edition, while the other finalists were Endalia, Fundació Hospitalàries Sant Boi, and the Union of Farmers and Ranchers of Navarre.
Business Strategy and Perspectives
The award-winning candidacy emphasizes the work of the Corporate Marketing team at Integra Tecnología, which developed a data-driven strategy to build lasting relationships with clients. This approach combines active listening and personalization to support each client from the first contact to loyalty, integrating technology and knowledge.
Sergio Rodas, Director of Marketing, Communication, and Customer Experience at Integra Tecnología, noted that this award recognizes a way of understanding marketing within our organization, highlighting the transformative role of marketing in building trust, anticipating needs, and creating real impact on the customer experience.
The recognition reinforces Integra Tecnología’s commitment to viewing marketing as a strategic lever within organizations and a key area to strengthen the connection between company and client.
