Chef Ferran Adrià, one of the most influential figures in international gastronomy, returns to lead a training session in Zaragoza. Under the title Intensive Restaurant Management Course, the event aims to promote innovative and sustainable hospitality.
Organized by CaixaBank and elBullifoundation, along with HORECA Zaragoza, the course is aimed at professionals in the sector and entrepreneurs seeking to enhance the management of their businesses with operational excellence and strategic vision.
Content Designed to Transform Hospitality Management
The program addresses key topics for the future of the restaurant industry, such as leadership, financial planning, and emotional management of service. Experts like Ferran Centelles, Silvia Sánchez, Silvia Timón, and Ernest Laporte will also participate.
The training is based on methodological tools like the Genhésis Plan and the Restaurant Business Model Canvas, inspired by the Sapiens methodology created by elBullifoundation.
GoAragón Promotes Access to Training
As part of the Social Sustainability Plan for Tourism in Aragón (PSSTA), GoAragón and the Almozara Agency have sponsored a raffle for spots in this training, available to those who complete the Decalogue of Best Practices by December 31, 2025.
This initiative is part of a broader strategy to promote social sustainability in the Aragonese tourism sector, fostering a more human and balanced tourism.
Training, Sustainability, and Business Support
The holding of this course reinforces Aragón’s commitment to a professionalized and innovative tourism model. The support from CaixaBank and elBullifoundation, along with the commitment from media like GoAragón, highlights the public-private collaboration to enhance the sector’s competitiveness.
