The beer and alcohol market in Latin America grew by 10.4% in 2026, primarily driven by increased consumption in countries such as Mexico and Brazil. Beer sales are projected to reach $110.1 billion, accounting for 64.4% of the total alcoholic beverages in the region.
The report, published on August 6, 2026, reveals that the beer market remains the dominant category in Latin America, both in volume and value. With a focus on regional dynamics, Mexico positions itself as the leading market, closely followed by Brazil, while other countries like Peru and Chile show a high degree of concentration in the industry.
Sector projections indicate that beer sales in Latin America will reach $110.1 billion in 2026. This figure represents 64.4% of the total alcoholic beverages in the region. In comparison, the global beer market was previously valued at $882.80 billion in 2025, with expectations of growth to $916.12 billion in 2026.
Mexico, with an estimated value of $35 billion, leads sales within the sector, representing 20.5% of the regional total. Conversely, in countries like Peru, Backus controls approximately 90% of the beer market, while in Chile, CCU has about 65%. This high concentration implies that changes in consumption or tax modifications could significantly impact profitability and employment within the production chain.
The brewing industry also plays a key role in tax revenue. In Peru, for example, annual contributions exceed 5.262 billion soles. The ongoing evolution of beer consumption, driven by the expansion of the middle class and the growth of off-premise offerings, suggests a dynamic future for the sector in Latin America.
