Mobility City hosted the second edition of “Realidad Empresa. Executives in Their Own Words”, a forum that brought together professionals and experts to address the economic, technological, legal, and strategic challenges facing organizations. The event connected business experience with the university community through firsthand case studies and analysis.
Realidad Empresa brings universities and the business community together at Mobility City
The event, promoted by Plancontrol Consultores y Auditores, Fundación Ibercaja, and the Universidad de Zaragoza, reinforced its aim of bringing professional realities closer to academia. Participants shared their career paths, their organizations’ challenges, and insights into operating in rapidly changing business environments.
The event was held in the year that Fundación Ibercaja marks its 150th anniversary. The organization linked the forum to its work in education, knowledge transfer, and engagement with companies.
The opening session was led by Santiago Martínez, head of Economic and Financial Analysis at Ibercaja Banco, with the presentation “Navigating Turbulent Waters”. He examined international uncertainty stemming from the pandemic, the war in Ukraine, geopolitical tensions in the Middle East, and tariff policies pursued by the United States.
Martínez also addressed interest-rate trends and the economic outlook for companies and markets in a volatile environment.
Leadership, artificial intelligence, and defense take center stage in business analysis
Jesús Egido Roldán, director of Processes and Organization for the Europe Region at BSH Home Appliances Group, focused his presentation, “Leadership and Transformation”, on change management. The executive reviewed his international experience and projects carried out in Europe, Asia, and North America.
His presentation focused on adapting processes and teams to the adoption of artificial intelligence, as well as the leadership challenges faced by organizations undergoing transformation.
The impact of generative artificial intelligence on the legal sector was another key theme of the forum. In “The Impact of AI on the Legal Profession: The End of Lawyers?”, Antonio Herrera, managing partner of Uría Menéndez, explored the changes this technology is bringing to professional training, the provision of legal services, and the value placed on specialized advice.
The event concluded with Clara Arpa, CEO of Arpa Equipos Móviles de Campaña, and her presentation “Diversify to Endure: The New Model for Defense Companies”. Arpa analyzed the evolution of Europe’s defense industry amid increased investment and the arrival of new competitors, advocating for more diversified, specialized, and innovative business models.
Plancontrol and Ibercaja promote a business knowledge hub
Plancontrol Consultores y Auditores, a firm founded in Zaragoza in 1978 by Manuel Indarte, has more than 45 years of experience in auditing and business consulting. The company develops projects for small and medium-sized businesses, large multinationals, and organizations across Europe, the Americas, and Africa.
The second edition of Realidad Empresa strengthens Mobility City’s role as a venue for discussion on innovation, economics, and business, bringing together professionals, students, and organizations connected to the changes that will shape the future of business.
