Aragón Launches «We’ll Be Back» Campaign with Record 4 Million Euros

Volveremos Campaign Launches with Record Budget

The Vice President of the Government of Aragón, Mar Vaquero, presented in Calanda the details of the new Black Friday/Christmas campaign of the Volveremos program, which will begin on November 5. The initiative will reach 61 municipalities in Aragón and will have the largest budget in its history.

The campaign has a budget exceeding 4 million euros, coming from the total budget of 4 million that the Government of Aragón has allocated to the Volveremos program in 2025. The generation of balances will start on November 5 in the 61 participating municipalities and will continue until the budget is exhausted. Consumers will be able to generate balances every Wednesday and Friday, with discounts starting at 20%, split between 10% municipal and 10% regional.

Five new municipalities have been added to the program: Rubielos de Mora, Tramacastilla, and Valjunquera in the province of Teruel, and Sariñena and Tamarite de Litera in the province of Huesca.

In the two campaigns conducted during 2025, the Volveremos program has generated purchases worth over 50 million euros. A total of 3,208 businesses and 104,460 users have participated, accumulating 5.8 million euros in balances. Approximately 50% of the generated balance remains available in citizens’ wallets until December 31. The sectors with the highest activity have been Furniture, Decoration, and Home with 13 million euros (average ticket of 353 euros), Food and Beverages with 12 million (average ticket of 41 euros), and Apparel, Fashion, and Footwear with 7.5 million (average ticket of 90 euros).