Zaragoza launches the most ambitious Volveremos campaign with 3.1 million euros
The mayor Natalia Chueca announced today the highest budget in history for a single campaign of the Volveremos program in Zaragoza. The initiative is being launched with 3,100,000 euros jointly contributed by the City Council of Zaragoza and the Government of Aragón, representing all available funds for the year 2025.
The program will benefit more than 100,000 active users, who will receive a balance equivalent to 20% of the value of their purchases at over 2,300 businesses participating in the initiative. Incentives will accumulate on Wednesdays and Fridays until the available funds for the year are exhausted.
The municipal contribution exceeds 1.7 million euros, while the Government of Aragón contributes nearly 1.4 million. Along with the remaining balances from digital wallets, approximately 5 million euros will be available to use until December 31.
In the ten months that have passed in 2025, with two regular Volveremos campaigns and a special campaign in streets undergoing construction, around 43,400,000 euros in purchase tickets have been generated in participating businesses.
The special campaign aimed at establishments in streets with long-term construction has seen notable success: in just four days, it generated 625 transactions and more than 132,000 euros in sales, benefiting nearly 20 establishments.
The Volveremos program, created five years ago by the City Council of Zaragoza, also extends to nearly 70 municipalities within the Autonomous Community of Aragón. Since its implementation in 2020, the total public investment will reach 30,300,000 euros once this campaign concludes: 26,100,000 euros municipal plus 4,200,000 from regional contributions in the last two fiscal years.
The cumulative global impact since the program’s inception has already surpassed 255,000,000 euros in purchase volume, solidifying Volveremos as an essential tool supporting the fabric of small and medium-sized enterprises and self-employed individuals in the city.
