Business leaders, architects, designers, communicators, and international wine industry leaders will gather in Zaragoza to share knowledge, experiences, and trends as part of the Zaragoza World Capital of Garnacha. Over three themed days, attendees will have the opportunity to hear from some of the most prominent professionals in their respective fields.
Enrique Valero: The Man Who Transformed a Winery into an International Luxury Destination
When discussing enotourism excellence in Spain, one of the essential names is Enrique Valero. General Director of Abadía Retuerta since 2009, he has led the transformation of this historic estate in Valladolid into one of the most prestigious enotourism complexes in the world.
Under his leadership, Abadía Retuerta has earned accolades such as the Three Michelin Keys and the award for Best Winery in Spain. Valero advocates for a tourism vision based on quality, authenticity, and generating value for the territory, a philosophy that has made him a reference in the wine and luxury tourism sectors.
Germán Jiménez Mayordomo: A Perspective from Specialized Journalism
Journalist, media executive, and expert in high-end tourism, Germán Jiménez Mayordomo currently directs new editorial areas at El Español. His career has allowed him to analyze from the front line the evolution of sectors such as tourism, gastronomy, luxury, and premium brands.
A regular participant in economic and business forums, he will provide a strategic view on how companies and destinations build their reputation in an increasingly competitive and global market.
Alberto Fernández: Building Brands to Stand Out in the World
Founder and CEO of Annie Bonnie, Alberto Fernández has become one of the most influential voices in brand strategy and corporate communication. His agency operates from Spain and the United States for top-tier international companies and has been recognized by the Financial Times as one of the fastest-growing companies in Europe.
A specialist in corporate narrative and strategic positioning, Fernández will analyze how traditional sectors like wine can use communication to reinforce their unique value in increasingly demanding markets.
Jerónimo Pérez: When a Label Tells a Story
From Santiago de Chile to Barcelona, designer Jerónimo Pérez has built a solid international reputation thanks to his work in branding and packaging for wineries. Co-founder of the studio Otros Pérez, he is one of the leading specialists in visual identity applied to the world of wine.
His philosophy is based on a simple idea: a bottle should tell a story even before it is opened. His designs have helped renew the image of numerous wineries and have been recognized with various international awards.
David Ruiz: Creativity in Service of Major Wine Brands
With over two decades of experience, David Ruiz is a reference figure in graphic design and art direction in Spain. From his studio, Ruiz+Company, he has developed projects for some of the country’s leading wine brands, helping to modernize their image and connect with new audiences.
His work combines creativity, strategy, and a deep understanding of the contemporary consumer—key elements for building strong brands in a highly competitive market.
Iván Caíña: The Value of Craftsmanship in the Digital Age
Few professionals have contributed as much to reinvigorating calligraphy and lettering as Iván Caíña. A graphic designer and visual artist, he has turned manual writing into a differentiation tool for numerous national and international brands.
In the wine sector, his creations provide personality and authenticity to labels, transforming them into genuine narrative elements that can emotionally connect with consumers.
Ana Bendicho: Aragonese Design with National Projection
Creative Director of Estudio Novo, Ana Bendicho is one of the most prominent figures in contemporary design in Aragon. Her career combines industrial design, interior design, and the construction of visual identities for businesses and institutions.
Her connection to the wine sector has manifested through projects related to the image of wineries and products, as well as her participation in initiatives promoting design applied to wine.
Martha Thorne: The Woman Who Led the Pritzker Prize
When discussing contemporary architecture, one must mention Martha Thorne. For years, she was the executive director of the Pritzker Prize, considered the Nobel of architecture, and later served as dean of the School of Architecture and Design at IE University.
An academic, researcher, and communicator, her knowledge of the international architectural landscape makes her one of the most authoritative voices to reflect on the relationship between architecture, territory, and economic development.
Shigeru Ban: The Architect Who Revolutionized Sustainable Construction
Pritzker Prize winner in 2014, Japanese architect Shigeru Ban is one of the most admired architects in the world. His international prestige is due to both his innovative architectural proposals and his humanitarian commitment.
Recognized for his use of recycled materials and sustainable construction solutions, Ban has developed projects worldwide, from cultural buildings to emergency housing for populations affected by natural disasters. His participation offers a global perspective on architecture applied to the wine industry.
Carlos Castanheira: Portuguese Tradition and Landscape Architecture
A disciple and long-time collaborator of master Álvaro Siza, Carlos Castanheira has developed a career marked by respect for landscape and constructive excellence. His projects stand out for their integration of architecture, natural environment, and functionality.
In the wine sector, he has designed some of the most interesting wineries in Portugal, becoming a reference for those who see architecture as a tool capable of enriching the wine experience.
Kurt Engelhorn: Art, Architecture, and Wine in One Project
Entrepreneur and philanthropist Kurt Engelhorn is the driving force behind Finca Bell-Lloc, one of the most unique wineries in Europe. Designed by RCR Arquitectes, Pritzker Prize winners in 2017, the winery exemplifies the integration of landscape, architecture, and wine production.
His experience demonstrates how architecture can become a strategic element for differentiating an enotourism project and creating memorable experiences for visitors.
A Meeting of Talent, Creativity, and Excellence
The Excellence and Inspiration Meetings of Zaragoza World Capital of Garnacha will bring together some of the most influential professionals from the fields of wine, architecture, design, communication, and business. This program aims to transform Zaragoza into a space for reflection and learning on how excellence, creativity, and innovation can drive the future of territories linked to wine.
