The Aragón stand at FITUR 2026 stands out for its innovative integration of immersive and sensory technology, showcasing more than 90 high-quality audiovisual pieces. Aiming to strengthen its technological proposal, the stand has involved collaboration from the tourism sector, hospitality, and various institutions within the region, solidifying Aragón’s position as a cutting-edge tourist destination.
A thematic experience centered on the visitor
The stand’s structure focuses on a central plaza surrounded by five circular attention points, each identified by color and dedicated to different thematic nodes. These include nature and adventure, spirituality and cultural heritage, astrotourism and unique experiences, enogastronomy and hospitality accommodations, and Aragón as an all-encompassing destination, representing the three provinces and their capitals: Zaragoza, Huesca, and Teruel.
This thematic organization allows visitors to immerse themselves in the various facets of Aragón’s tourist offerings, providing a rich and varied experience that highlights the cultural and natural diversity of the region.
Technological and sensory innovation
The stand is distinguished by its use of advanced technology, including touch screens, tourist information tablets, a two-meter digital totem, and a holographic projection system. These elements are combined with specific soundscapes for each thematic area, offering an immersive auditory experience.
A unique olfactory proposal has been incorporated, synchronizing characteristic aromas of Aragón with the audiovisual content, enriching the sensory experience. Additionally, a 3D metahuman virtual assistant serves as an emotional tour guide, adding a human and personalized touch to visitor interaction.
Diverse and collaborative audiovisual content
The audiovisual content is organized into thematic blocks ranging from Aragón as an all-encompassing destination to nature and adventure, including cultural heritage and spirituality, astrotourism, enogastronomy and hospitality, and leisure and animation. Among the highlights are productions such as Aragón tu reino, Pirineo, Monasterio de Piedra, Teruel donde nacen las estrellas, Ruta del Vino Somontano, and Aragón sabor de verdad.
Institutional participation has been key, with the presence of the Regional Minister of the Environment and Tourism, Manuel Blasco, at the traditional Royal greeting in the Turespaña space. Regions, provincial councils, and capitals have contributed audiovisual pieces and innovations, constructing a common and impactful narrative of Aragón’s tourism offerings.
