The President of the Community of Madrid, Isabel Díaz Ayuso, visited the Denomination of Origin Cariñena this weekend to closely observe the wine-growing dynamism of the area. Accompanied by the President of the Government of Aragon, Jorge Azcón, and the Vice President Mar Vaquero, the Madrid leader celebrated the excellent work of the professionals who have managed to position Cariñena wines as increasingly rich and more recognized both within and outside our borders.
During the day, Ayuso toured the newly inaugurated Cariñena Wine Museum, a modern experiential space that represents a new milestone for Aragonese wine tourism. There, she signed the Golden Book of the Denomination, leaving a message of recognition for the collective effort that drives this wine-growing region of the province of Zaragoza every day: “Wine speaks to us of the land, its people, and customs. It is history, countryside, ours. It is Spain.”
Her visit coincides with a particularly symbolic year for Cariñena, which has been designated European City of Wine 2025, reinforcing its leadership as the main Denomination of Origin in Aragon.
The Madrid president also visited two key wineries of the D.O.: Grandes Vinos and Tierra de Cubas (Bodegas San Valero), which represent both tradition and innovation in the region’s winemaking sector. In both, she learned about the production and bottling processes of the wines known as “Wines that are born from the stones,” referring to the stony soils that characterize the landscape and personality of these wines.
Ayuso described the experience as “pleasant and revealing” and emphasized “the professionalism with which these wines are made, preserved, and bottled by highly qualified teams who are passionate about their work.”
During her speech, she asserted the importance of the rural world, agriculture, and viticulture as pillars of economic development: “Spain is made up of vast agricultural and livestock areas where its people give their best, creating jobs, providing opportunities, and taking care of our essence. This is what happens with Cariñena and with the wines of all Aragon, which together would create a great brand.”
Before concluding, she made a direct appeal to citizens: “I encourage everyone to visit this Denomination leading up to the harvest.” A nod to the most vibrant season of the year for the region, where the vineyard, landscape, and wine become the protagonists.
The visit has reinforced the national visibility of the D.O. Cariñena, which continues its evolution as a reference wine tourism destination, combining tradition, innovation, and a deeply rooted identity linked to its land.
