On July 18, 2025, Guara Somontano, located in the Comarca de Somontano de Barbastro, joined the Aragón Sustainable Destination Brand, a project that collaborates with organizations such as the Aragón Sustainable Tourism Cluster, the University of Zaragoza, Biosphere Sustainable, the Government of Aragón, and the Provincial Council of Huesca. This incorporation stands out for its focus on sustainability and smart tourism.
Guara Somontano has been part of the Network of Intelligent Tourist Destinations since 2023, with a remarkable 84.3% compliance rate in sustainability. Additionally, it is a member of the Ecotourism Club of Spain and actively promotes the «Guara Somontano Without Cigarette Butts» campaign for the conservation of its natural spaces.
The Aragón Sustainable Destination Brand aims to promote more sustainable and regenerative tourism, thereby contributing to tourist development that respects the environment and local culture, as well as fostering awareness of these practices.
Joining this brand will allow Guara Somontano to enhance and position its tourism businesses through a tool based on sustainability indicators, thus improving its visibility and operations in the sector.
Pilar Lleyda, Vice President and Minister of Tourism, expressed her pride in this achievement, highlighting the importance of Guara Somontano’s recognition as an affiliated entity to the brand. Currently, the Aragón Sustainable Destination Brand includes four administrations, one travel agency, two tourism entities, six accommodations, and five gastronomic establishments.
