DeuSens Becomes the Second Largest Shareholder of BrandNewVerse to Boost Gaming on Roblox
The Aragonese studio DeuSens has made a strategic investment to become the second largest shareholder of BrandNewVerse, the largest Spanish studio specializing in the development of experiences on Roblox. This alliance aims to boost DeuSens’ gaming division and create a joint proposal that combines customized development with access to a proprietary gaming network.
The investment was announced on September 1, 2025, bringing together two companies specializing in immersive technologies. DeuSens, with over 10 years of experience in XR (Extended Reality) development, specializes in creating tailored technological Hyperexperiences. Meanwhile, BrandNewVerse has established itself as a leader in the Spanish market for development on Roblox, a platform that has more than 250 million monthly active users worldwide.
Álvaro Monzón, CEO of DeuSens, stated that this operation reinforces DeuSens’ commitment to the gaming sector, opening a new phase of growth and international expansion alongside BrandNewVerse, which will enable the execution of increasingly ambitious projects with a greater impact on the global Roblox community.
The combined team totals nearly 50 highly specialized professionals, which will allow them to tackle larger and more complex projects within the Roblox environment.
The alliance will expand the variety of projects on Roblox, combining both companies’ experience in developing customized brand experiences. Among the clients already served are companies such as Telefónica, Mango, Webedia, Turismo de Canarias, Famosa, and Choco Flakes.
BrandNewVerse contributes its own network to the alliance, which reached 2.3 million unique users in July 2025 and accumulates more than 80 million visits on the platform. The studio has built communities that gather over 225,000 members in Roblox.
This operation strategically coincides with the celebration of the Roblox Developers Conference (RDC) 2025, scheduled for September 5 and 6 in San Francisco. This invitation-only event gathers the global community of Roblox creators and will serve as a platform to present the alliance to studios, developers, and international brands.
Arturo Larrainzar, CEO of BrandNewVerse, emphasized that together they become the only player in Spain, and likely in the Spanish-speaking market, capable of offering agencies and advertisers a proposal comparable to any other medium they already plan for. He added that in addition to developing experiences, they integrate the capability to optimize, measure, and manage campaigns on Roblox to maximize results in terms of coverage and impressions, just like on television, digital, or outdoor.
Business Context
Both companies are part of the Lanzadera ecosystem, the startup accelerator driven by Juan Roig through Marina de Empresas. The companies share the values of this entrepreneurial ecosystem, with a common mission focused on quality, innovation, and a model aimed at delivering value to clients.
DeuSens has a track record of over 600 projects developed with leading companies across various sectors, including Telefónica, Janssen, L’Oréal, G2A, FNAC, Campofrío, and Audi.
