The Teruel-based leisure and science park dedicated to the world of dinosaurs and paleontology has received 51,542 visitors this summer, distributed between Dinópolis Teruel and its locations in different towns across the province. This marks an 8.05% decrease compared to the same period in 2024, considering that the Legendark location in Galve has not opened to the public this season due to improvements in its exhibition content. The park located in the capital attracted 43,681 people to the city of Teruel during the months of June, July, and August, a figure similar to last summer, with a slight decrease of 3.92%.
Quote from Higinia Navarro: Although this summer’s figures are slightly lower compared to 2024, the overall balance of the season is very positive. The decision to advance our opening to March 1 has been key to adapting to the growing trend of planning visits outside the summer season. More and more people are choosing to take getaways in spring and autumn, and Dinópolis has been able to respond to that demand. In addition to attracting thousands of visitors, Dinópolis positions itself as a crucial economic engine for Teruel, driving local development and scientific tourism. The park not only attracts visitors but also establishes itself as a national benchmark in paleontology, creating a significant impact in the region and contributing to scientific dissemination.
The main park will maintain its activities on weekends and public holidays until the end of the year, while its provincial locations will remain open until early November. Interested visitors can check specific details on their website and social media, which offer updated information on hours and news.
This summer, Dinópolis implemented innovative marketing strategies to consolidate its positioning as a unique paleontological park. Notably, its cinema campaign linked to the premiere of Jurassic World Rebirth developed an advertising spot with subtle references to the original saga, which was projected in cinemas across the country, attracting dinosaur enthusiasts.
The campaign included a clever Instagram giveaway that captured the attention of both regular followers and new audiences, leveraging nostalgia and passion for dinosaurs. The goal was to transform cinematic interest into a real Jurassic adventure experience at the park.
In addition to the cinema spot, Dinópolis developed a comprehensive multimedia strategy. It implemented various digital campaigns, utilizing channels such as cable television, screens in shopping malls, media specialized in family and scientific tourism, and a strong presence on social media to connect with its target audience.
This summer, visitors to the paleontological park came from all over Spain, including Ceuta and Melilla. The autonomous communities with the highest representation were Valencia (29.98%), Aragon (19.32%), and Catalonia (16.33%), with provinces like Valencia (16.74%) and Zaragoza (13.55%) leading the ranking of origins.
Dinópolis registers 51,542 visitors this summer
The leisure and science park in Teruel dedicated to the world of dinosaurs and paleontology closed the summer season with 51,542 visitors distributed between Dinópolis Teruel and its provincial locations. This figure represents an 8.05% decrease compared to the same period in 2024, influenced by the temporary closure of the Legendark location in Galve for improvements in its exhibition content.
Visitor figures and comparison with 2024
During the months of June, July, and August, the main park located in the Teruel capital attracted 43,681 people, recording a slight decrease of 3.92% compared to the previous summer. Managing Director Higinia Navarro viewed the overall balance of the season positively, highlighting that the decision to advance our opening to March 1 has been key to adapting to the growing trend of planning visits outside the summer season.
Opening and operation schedule
Dinópolis and its locations will conclude their summer season on Sunday, September 7. The main park will remain open during weekends and public holidays until December 30, including some weekday openings coinciding with holidays from other nearby communities or for school outings in November. The locations in various towns across the province of Teruel will remain open until Sunday, November 2.
Promotional actions developed
The park developed important communication and marketing campaigns during the summer. The most notable was the cinema campaign linked to the premiere of Jurassic World Rebirth, which included a themed spot projected in theaters of the major cinema chains in the country. The advertisement contained easter eggs that paid homage to the first film in the Jurassic Park saga and served as a basis for an Instagram giveaway.
Additionally, Dinópolis conducted multichannel digital campaigns including cable television, screens in shopping malls, media specializing in tourism, family and science, and advertising on social media.
Geographic origin of visitors
Visitors came from all Spanish provinces, including Ceuta and Melilla. By autonomous communities, the Valencian Community topped the ranking with 29.98% of visitors, followed by Aragon (19.32%), Catalonia (16.33%), the Community of Madrid (8.93%), and Murcia (4.91%). At the provincial level, Valencia led with 16.74%, followed by Zaragoza (13.55%), Barcelona (12.05%), Madrid (8.93%), and Alicante (6.58%).
