HCLSoftware and Integra Tecnología Formalize Strategic Alliance in Digital Marketing
HCLSoftware, a global provider of enterprise software solutions, and the consulting firm Integra Tecnología have signed a strategic alliance that will enable companies and organizations in Spain to access an expanded offering of high-value solutions in digital marketing, artificial intelligence, security, and data management. The agreement was announced on September 5, 2025, from Barcelona and Zaragoza.
Focus on HCL Unica+ and Participation in European Launch
The collaboration focuses on HCL Unica+, the new version of HCLSoftware’s renowned marketing automation platform, of which Integra is one of the first partners in Spain. As a result of this alliance, the consulting firm participated in the European launch of the product in Maranello (Italy), held at the Ferrari headquarters, as the only invited Spanish strategic partner.
The integration of HCL Unica+ into Integra’s portfolio enhances its ability to provide businesses and institutions with advanced campaign orchestration tools, audience analysis, and omnichannel personalization, boosting the efficiency of their marketing strategies and generating more relevant experiences for their clients.
Expansion of Technological Capabilities
The collaboration extends beyond marketing, incorporating strategic areas of HCLSoftware’s portfolio such as Business Applications & Industrial Software, Data & Analytics, and Security and Operations. This allows Integra to expand its capabilities to help organizations protect their systems, optimize data usage, apply artificial intelligence, and develop specialized software that accelerates their business processes.
Statements from Executives
Gonzalo Bernal, General Director of the Technology Division at Integra, stated: «This strategic alliance with HCLSoftware positions us uniquely in the market, as it allows us to add one of the most powerful and flexible marketing automation platforms to our expertise. Additionally, we open a path of collaboration in areas such as artificial intelligence, security, and data management, enhancing the value we offer to our clients in their digital transformation processes.»
For her part, Miriam Martínez, Director of the SPGIT Channel at HCLSoftware, emphasized: «For HCLSoftware, this alliance with Integra is strategic because it combines our global innovation and X-D-O vision with the proximity and execution capability of a partner that listens to the market and transforms that listening into real value. Integra consolidates itself as a reference for HCL Unica+ in Spain and expands collaboration beyond digital marketing and the Attention Economy, towards smart operations, security, and data management.»
Impact on Digital Transformation
This collaboration represents a step forward in the strategy of both companies to accelerate the digital transformation of strategic sectors in Spain, providing robust technology and a solution ecosystem prepared to meet the most demanding business challenges.
About the companies: Integra Tecnología is a technology consulting firm based in Aragon, founded in 1986 with over 800 professionals, while HCLSoftware is a global leader in software innovation serving more than 20,000 organizations, including most Fortune 100 companies and nearly half of the Fortune 500.
