Japan will be the guest country at The Wave 2026, the leading digital and technological transformation conference in Southern Europe, to be held from April 14 to 16 at the Zaragoza Congress Palace. The announcement, made by the Vice President of Aragón, Mar Vaquero, confirms the international leap the event is taking and reinforces Aragón’s positioning as a key technological hub.
This will be the third edition of The Wave, a business-oriented and result-driven forum that in 2025 already brought together over 15,000 attendees and 250 speakers. The selection of Japan as the guest country significantly elevates the level of the conference, bringing to Zaragoza some of the world’s most advanced companies in artificial intelligence, robotics, semiconductors, future mobility, and cybersecurity.
What does Japan’s participation as the guest country mean?
- An exclusive exhibition area with leading Japanese technology companies.
- A specific program of talks and keynotes featuring top-level Japanese executives.
- Real business opportunities and strategic alliances between European and Japanese companies.
- Greater international visibility for Aragón and the entire Spanish technology ecosystem.
For attending companies, Japan’s presence represents a unique opportunity to gain direct access to technologies that already lead the global market and to establish high-level contacts with potential partners. Sectors such as Industry 4.0, smart automation, energy sustainability, and digital transformation will find at The Wave 2026 a particularly powerful meeting point.
Aragón offers Japanese companies a strategic location in Southern Europe, excellent logistical connectivity, a consolidated ecosystem of data centers, and a highly qualified talent pool. Collaboration between the two countries is not new, but the event will serve to accelerate it and materialize new R&D projects, joint ventures, and pilot projects.
The format of The Wave, with its six differentiated spaces (Planet Zero, Expo Horizon, Lunar Lab, Nebula Lounge, and Exoplanet Drink & Food), is designed to facilitate quality networking and real business generation, far removed from grand shows without substance.
For the international reader
The Wave 2026 with Japan as the guest country is not just another technological event. It is one of the most significant dates on the European calendar for executives seeking applied innovation, transcontinental alliances, and real competitive advantage. Zaragoza positions itself, for three days, as the place where Europe and Asia converge to define the next wave of business innovation.
Companies looking to be at the forefront already have this date marked on their calendars.
