Makro and Horeca Restaurantes Zaragoza have signed a strategic agreement to enhance the competitiveness of the hospitality sector in the region. This pact, led by Fernando Martín from Horeca and Damián Alemany from Makro Zaragoza, aims to boost the operational efficiency and digitalization of the associated restaurants.
Boosting Competitiveness and Digitalization
The agreement between Makro and Horeca Zaragoza focuses on three fundamental pillars: improving profitability, increasing operational efficiency, and facilitating access to digitalization solutions for restaurants. Both entities commit to providing specialized services that benefit the daily management of hospitality establishments.
Fernando Martín, president of Horeca Zaragoza, emphasizes that this collaboration not only focuses on competitive pricing but also provides a real advance in terms of digitalization and management support. Martín stresses the need for solid partners that allow restaurants to concentrate on the customer and the quality of service.
Benefits and Services for Members
Makro offers Horeca Zaragoza’s associated restaurants a series of advantages designed to improve their daily operations. Among these, personalized attention with a manager assigned by postal code, individualized pricing through the MakroPlus program, and preferential financial support linked to this program stand out.
Additionally, restaurants will have access to Makro’s Digital Manager, which facilitates digitalization processes, as well as specialized training at Makro’s facilities. The TAC service allows purchases at the center with free shipping for a minimum purchase of 200 euros, thus optimizing logistics and supply for establishments.
Strategic Impact for Horeca and Makro
For Horeca Zaragoza, this agreement represents a decisive step in its mission to offer value-added services to its members. For Makro, the partnership strengthens its position as a strategic partner in the hospitality sector, consolidating its role as a specialized provider that facilitates the growth and modernization of restaurants.
