Bodegas San Valero Launches Christmas Campaign for Aragonese Cava with Tastings and Giveaways
Bodegas San Valero has introduced its new Christmas campaign under the motto «As Aragonese as Garnacha,» aimed at promoting its cava made 100% from indigenous varieties. This initiative, which will run from December 1 to January 6, includes promotional activities, tastings, and giveaways in various sales channels and hospitality establishments throughout Aragon.
The campaign launch took place on December 1 at the Espacio H of Heraldo de Aragón, where collaborators, influencers, press, and industry agents gathered. During the event, the official image of the campaign was unveiled, and tastings of the complete Cava Particular Garnacha collection were offered, accompanied by turrones from Chocolates Lacasa.
In the food sector, consumers will have the opportunity to taste the Cava Particular Garnacha for free at Eroski supermarkets, Carrefour hypermarkets, and Alcampo hypermarkets, along with a selection of turrones. Additionally, the campaign includes a raffle of 15 Christmas baskets with Aragonese products for those who purchase Cava Particular at various points of sale, including supermarkets, specialized wineries, and gourmet establishments.
The campaign also extends to the Aragonese hospitality sector, where Bodegas San Valero will select different restaurants to offer diners a complimentary first glass of cava. Furthermore, customers will have the chance to participate in Christmas basket giveaways upon purchasing a bottle of Cava Particular.
The Cava Particular Garnacha is produced using the traditional Champenoise method with a minimum aging of 9 months and is available in three versions: Blanc de Noir, Rosé, and Blanc de Noir Reserva. Bodegas San Valero emphasizes that «toasting with Cava Particular means toasting for our land, for Garnacha, and for a way of making cava that reflects the essence of Aragon.»
About Bodegas San Valero
Founded in 1944 in the D.O.P. Cariñena, Bodegas San Valero is a wine cooperative with over 400 associated winemakers. Since 1985, the winery has been producing cava with D.O. Cava status and is recognized as a pioneer in Aragon, highlighting its commitment to sustainability, innovation, and quality. With more than eight decades of history, the Cava Particular line remains an expression of Aragonese identity.
