On a night dedicated to recognizing talent, creativity, and social impact, SinPalabras Creativos has been awarded two prizes at the VIII edition of SaludFestival – International Food and Health Advertising Festival, held at the Teatro Alcázar in Madrid.
The ceremony took place yesterday, October 13, and was attended by prominent professionals in the sector. It is noteworthy that this edition’s jury featured the renowned Marcos de Quinto as Honorary President, a reference figure in the world of marketing and advertising, who, along with the rest of the jury, assessed numerous international proposals.
Awards won:
- BEST SOCIAL VALUE IN ADVERTISING CAMPAIGN
Client: Health / Government of Aragon
Campaign: Don’t erase yourself, let’s draw another course (More information) - BEST STRATEGY IN ADVERTISING CAMPAIGN
Client: Health / Government of Aragon
Campaign: Talking about suicide can change your POV (More information)
Team that received the awards
The awards were received by: Carlos Gacías, director of SinPalabras Creativos; Loreto Ormad, creative director of SinPalabras Creativos; Ana Fernández, Art Director of SinPalabras Creativos; Rafael Clarimón, expansion manager of SinPalabras Creativos.
During the gala, Loreto Ormad emphasized the emotion of receiving recognition for such a sensitive campaign as suicide prevention:
“When you dedicate yourself to this, you dream of your campaigns working. In this one, you wish for it more than ever.”
She also expressed her gratitude to everyone who was part of the Don’t erase yourself campaign:
“Thank you to everyone who participated: to the medical team that advised us, to Maite Mutuberria for illustrating from emotion, to the Government of Aragon and Health for giving us this opportunity, and above all to the patients and families whose stories we built this campaign around.”
For her part, Ana Fernández highlighted the bravery of the Aragonese Health Service for opting for direct and effective communication with young people, using social networks and an anonymous approach for the brand promoting the campaign:
“It was a brave way to reach the most difficult audience, those who needed to hear this message the most.”
She also appreciated the involvement of Chata Flores, the young rap promise who was the image and soundtrack of the spot “Talking about suicide can change your POV.”
Significance of the recognition in the international arena
Being awarded at SaludFestival — International Food and Health Advertising Festival represents a strategic positioning opportunity for both SinPalabras and clients committed to health. This festival is distinguished by valuing campaigns that connect the realm of advertising with the major challenges of well-being, food, and healthcare services.
The presence of figures like Marcos de Quinto as jury and Honorary President of the festival reinforces the relevance of the event and the professionalism with which the submitted projects are evaluated.
For SinPalabras Creativos, these awards represent an impetus to continue advocating for impactful creativity, heartfelt campaigns, and strategies capable of transforming perceptions and actions around sensitive issues such as mental health.
