In Aragón, we pride ourselves on our traditions, characters, and flavors, and this is what the new campaign of the Regulatory Council of the I.G.P. Ternasco de Aragón aims to highlight. The presentation of this campaign took place this morning at the Cine Cervantes, where Javier Rincón, Minister of Agriculture, Livestock, and Food of the Government of Aragón; Juan Carlos Brun, president of the I.G.P. Ternasco de Aragón; and some secret guests who surprised everyone present attended. A historic parade of Aragonese culture.
As soon as the presentation began, the curious gazes of all the attendees in the only room of the Cine Cervantes turned toward a large dining table that occupied the right wing of the stage. Behind it, several chairs awaited those who would become the undisputed stars, not only of this day but also of the campaign. Much had been speculated about their possible identities, but the truth is that the Regulatory Council of the I.G.P. Ternasco de Aragón managed to keep the suspense until the last moment.
However, before unveiling the big mystery, some data was presented that makes Ternasco de Aragón such a special meat, particularly highlighting the positive reception that the designation «carne rosa» (pink meat) has received in recent years to refer to this food, which encompasses the most positive aspects of both red and white meats: it is flavorful, while still being healthy; as acknowledged by 75% of Aragonese people, who identify it by this name, while the same occurs with half of the population in northeastern Spain. This meat has the ability to bring us together; it is the chosen one for the vast majority of celebrations due to its flavor, and it is around this flavor that the new slogan of the brand revolves: «The flavor of Aragón, the flavor that unites us.»
As Javier Rincón expressed: «It is not just a product; it is part of our history, a dish that brings us together around the table and accompanies us in all our parties and celebrations.» He also took the opportunity to emphasize the importance of claiming and defending our products, stating: «We must all try to raise awareness (among those who are unaware of these foods) that not all products are the same; some have superior quality, which justifies a higher price.»
Juan Carlos Brun also did not miss the opportunity to celebrate the Aragonese essence, who, in relation to the identity of the guests we were about to meet, commented on his intention to give a more emotional attribute to the brand and further strengthen its connection to Aragón thanks to this historic campaign. An adjective that could also well apply to the characters that began to gradually take the stage. The first to present herself was a woman from the Día de la Faldeta in Fraga, followed by a contradancer from Cetina and an Ansotano dressed in traditional attire. Diego and Isabel, the famous lovers of Teruel, accompanied them along with the cabezudo ‘Pulga’ from Calatayud, a dancer from San Lorenzo, and the Cipotegato of Tarazona, while the horseman from Graus and the carnivals of Torla closed this parade of tradition and Aragonese pride, which will soon be enjoyed in various formats ranging from social media videos to billboards and transportation media.
