«Vermutea con Turmeon» Returns to Zaragoza with 70 Locations in 2025

The fifth edition of «Vermutea con Turmeon» returns to Zaragoza from May 22 to June 8, involving 70 establishments in an experience that combines vermouth, tapas, and marketing innovations, crucial for local revitalization after the pause imposed by the pandemic. Establishing a record participation with 70 venues involved, this vermouth route surpasses the figures of previous editions and offers attendees a special promotion: a classic vermouth accompanied by a Gilda for 4.95 euros. Additionally, visitors will receive gifts such as T-shirts and bottles of vermouth, as well as the opportunity to purchase one of the 100 exclusive units of the Lego Gilda. During the event, participants will be able to vote for their favorite Gilda through the website. The winning establishment will receive a trophy in the shape of this iconic pintxo, along with a package of brand products.

Turmeon Brand Image Renewal

In this edition, Turmeon reveals a new brand image that encapsulates a «neorural» style. This aesthetic is achieved by combining real photographs of Morata de Jalón with images generated by artificial intelligence, creating characters that represent a fusion of modernity and tradition. Part of this renewal includes the introduction of the Lego Gilda, designed to be collectible, highlighting the confluence between pop culture and collecting that Turmeon seeks to promote with its new marketing campaign.

Featured Participants in Vermuteo 2025

Among the standout establishments in this edition are Bodegas Almau, which will serve as the main venue, El Trujalico, located at Calle Mayor 14, Doña Gilda at Calle de Alberto Duce 8, and Bar Laurel Espiritual at Plaza San Francisco 2. These venues will not only offer the complete experience of «Vermutea con Turmeon» but will also actively participate in the voting dynamic and promotions. The route is not only an opportunity to enjoy unique gastronomic proposals but also allows citizens to interact with the new cultural and commercial image that Turmeon is introducing to the market.