From March 19 to 21, 2025, the Zaragoza Conference Center will be the epicenter of technological innovation with the celebration of The Wave 2025.
This congress will bring together business leaders, entrepreneurs and investors to address the latest trends in artificial intelligence and its application in the business world.
Registration is free and available through the event’s official website.
A meeting to promote digital transformation
The Wave 2025 is establishing itself as a benchmark in the European technology landscape. Over three days, attendees will be able to participate in a wide variety of activities, including presentations, debates and exhibitions focused on artificial intelligence and its impact on the business world.
The event will feature six spaces designed to offer a comprehensive experience:
- PLANET ZERO: Main stage where the most important conferences and institutional events will take place.
- LUNAR LAB: Experimental space dedicated to talks on emerging technologies and multimedia experiences.
- WAV-E STAR: Dynamic area combining art, creativity and startup presentations.
- EXPO HORIZON: Exhibition area with stands for companies to showcase their latest innovations.
- NEBULA LOUNGE: Networking venue with rest and collaborative work areas.
- Exoplanet Drink & Food: Outdoor area with a variety of food and live music.
Featured program
The conference will address key issues such as the application of artificial intelligence in production processes, the digitization of the supply chain and the ethical challenges associated with these technologies. In addition, the role of emerging platforms in today’s digital ecosystem will be analyzed.
Among the confirmed speakers are renowned figures from the technology sector, who will share their knowledge and experiences with attendees.
Programming and timetables for PLANET ZERO and LUNAR LAB
March 19th
9.00 OPENING OF ACCESSES (PLANET ZERO)
9.45. Official opening ceremony (PLANET ZERO)
10.00 Digitalized Supply Chain (LUNAR LAB)
10:25 Community, infrastructure and artificial intelligence: Supporting Aragon’s path to technological excellence (PLANET ZERO)
10:30 Application of AI in Production Processes (LUNAR LAB)
10:50 Ready Player VIROO: Transform your company with XR the easy way (PLANET ZERO)
11.00 Sustainability and Digitalization in Manufacturing (LUNAR LAB)
11.20 Digital Transformation: The Intelligent Connectivity Revolution (PLANET ZERO)
11.30 AI and ethics: Who sets the limits? (LUNAR LAB)
11.40 Watts and Data: When technology and energy make a match (PLANET ZERO)
12.05 Optimizing Public Talent with SAP SuccessFactors: Needs, challenges and solutions (LUNAR LAB)
12.30 TechTalks Cycle (LUNAR LAB)
13.15 What happens when AI and sustainability meet in a bar? (PLANET ZERO)
13:30 Impactful technological innovation (LUNAR LAB)
13:55 Hybrid Infrastructure: Balancing Corporate Data Centers and Hyperscaler Clouds (PLANET ZERO)
14:05 New energies, the key to a sustainable and fair reindustrialization (LUNAR LAB)
15:45 OPENING EVENT OF THE AFTERNOON
16:00 Boost your sector with audiovisual strategies (LUNAR LAB)
16.20 The game speeds up: Strategies to Solve the New AI Puzzle (PLANET ZERO)
16.25 New technologies and audiovisual formats (LUNAR LAB)
16.40 Zero data errors: the AI revolution in decision making (PLANET ZERO)
17.00 Tiktok: creativity that revolutionizes discovery and generates business. (PLANET ZERO) and Digital health: advances and challenges in the medicine of tomorrow (LUNAR LAB)
17.20 COMING SOON
18.00 Talk to your supply chain (LUNAR LAB)
18.15 COMING SOON
18.50 Hackathon awards ceremony (PLANET ZERO)
19.30 To be continued at Exoplanet Drink & Food
Some of the speakers include: Teva Lorenzo, General Manager of Business Solutions at TikTok, Eoin Doherty, Vice President of Microsoft CO+I in the EMEA region, María Fernández, Senior Product Manager at Google and Rafael Mateo, CEO of Acciona Energía.
March 20th
09.00 OPENING OF ACCESS
09.45 Morning opening ceremony (PLANET ZERO)
10.00 GenAI: from opportunity to impact (PLANET ZERO)
10.30 AI: The unstoppable force driving global innovation (PLANET ZERO)
10:55 a.m. Technological sovereignty (PLANET ZERO)
11:15 a.m. The new era of AI, led by Google (PLANET ZERO)
11:45 a.m. Soon, when AI does my current job, what will be mine? (PLANET ZERO)
12.10 Innovating digital payments, from the app to the AI agent | New markets and fraud prevention (PLANET ZERO)
12.45 From innovation to action: AI successes in the public sector (PLANET ZERO)
13.20 Happy 2044: AI and possible futures linked to the environment (PLANET ZERO)
13.45 How AI is transforming business (PLANET ZERO)
14.20 Will a chatbot make any difference? The AI your company actually needs (PLANET ZERO)
15.45 AFTERNOON OPENING ACT (PLANET ZERO)
16.00 COMING SOON
16.25 COMING SOON
16.45 Beyond the hype: more efficient business thanks to AI (PLANET ZERO)
17.05 Connectivity and innovation to expand the capabilities of business and public administrations: 5G SA private networks (PLANET ZERO)
17.25 COMING SOON
17.50 COMING SOON
18.15 COMING SOON
19.05 Institutional Closing Ceremony (PLANET ZERO)
19.30 Continues at Exoplanet Drink & Food
The speakers confirmed so far are Pablo Carlier, Head of Data Analytics and AI at Google, Leandro Hermida, CTO at Ibercaja and Alicia Asín, CEO of Libelium.
March 21st
09.00 OPENING OF ACCESS
10.00 Opening The Wave Invest 2025 (PLANET ZERO)
10.15 Technology, talent and initiative. Levers for growth (PLANET ZERO)
10.50 Pitch Competition Early Stage (PLANET ZERO) and The future of cybersecurity in transport (LUNAR LAB)
11.25 Investing in Startups (PLANET ZERO)
11.35 Unmasking the enemy (Kaspersky Threat Attribution Engine and Applied AI) (LUNAR LAB)
12.00 Pitch Competition Growth Strafe (PLANET ZERO)
12.10 Socioeconomic impact of AI (LUNAR LAB)
12.45 Invest Growth (PLANET ZERO)
13.00 The future of digital products (LUNAR LAB)
13.20 eDAY Invest 2025 awards (PLANET ZERO)
13.35 Fan engagement and monetization through digitization and technology (LUNAR LAB)
13.45 COMING SOON
14.10 Simply Digitalizing Water (LUNAR LAB)
14.15 13 years of learning for StartUps (PLANET ZERO)
14.50 COMING SOON (LUNAR LAB)
15.00 CLOSING of The Wave Invest 2025 (PLANET ZERO)
The last day will feature speakers Yaiza Canosa, founder and CEO of GO!, and Romuald Fons, CEO of BIGSEO and Big School.
Exoplanet Drink & Food: program and schedules
This special area will have a space for ‘tardeo’ (late night drinks) on the 19th and 20th of March where you can network with live music. It will have a variety of food trucks where you can enjoy everything from international dishes to vegan and allergen-free options. The food trucks that have confirmed their attendance are: La vividora, Sabor a Pirineo, Hot Dog Boss and Rural Van.
Access and registration
Participation in The Wave 2025 is free of charge, but requires prior registration. Those interested can register through the event’s official website: https://www.waveshow.es/
