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13 febrero 2025

Zerca transformed into ZetaPlus, the local commerce leader with plans to double its team by 2025

The local commerce market Zerca ! in Spain has had an excellent year in 2024 and they are preparing for exciting new developments in the coming year 2025: the company will usher in a new era under the main ZetaPlus brand as part of its consolidation and growth strategy focused on providing technology services to small businesses and freelancers.

The year 2024 has been a pivotal one for Zerca! which has emerged as the leading platform in its field due to its significant sales and earnings. As an approved agent for digitization, it has handled more than 1,300 solutions from the Kit Digital program and aims to reach 2,000 solutions by 2025, demonstrating its total commitment to the digital transformation of small and medium-sized businesses.

«ZetaPlus is more than a name change; it is a renewed commitment to innovation and proximity. Our mission remains unchanged: to provide technological tools and marketing strategies that increase the competitiveness of small businesses in this ever-evolving digital marketplace.»

This achievement has motivated the company to move towards ZetaPlus, a business conglomerate that will unify all the initiatives of the business group including B2B projects such as the digital marketing agency Z + ESTUDIO and activities aimed at the end consumer such as Zerca! Although the marketplace will continue to operate under its current name and domain (zerca.com), it will embark on a strategic repositioning to consolidate its growth.

ZetaPlus currently has a group of 30 experts working together; however they have ambitious plans to increase this number by the end of 2025 by doubling the number of people willing to work in the company. This increase not only demonstrates that they are doing well financially as a company but also shows their interest in betting on local talent and business growth from Aragon; a region that plays a fundamental role in ZetaPlus’ corporate strategy.

«This ambitious growth plan will allow ZetaPlus to expand its service offering and consolidate its leadership in the digital ecosystem, contributing to the digitalization of thousands of small and medium-sized companies.» Carlos García, Communication Service Manager

The migration to ZetaPlus arises from the need to unify and coordinate all the group’s operations under a single consolidated corporate identity. This new brand aims to provide complete technological solutions that boost the competitiveness of small and medium-sized companies in a constantly evolving digital environment.

Online advertising firm Z + ESTUDIO will play a crucial role in this new B2C strategy, while Zerca will continue to consolidate its position as a leader in local retail and e-commerce.

«ZetaPlus is thus consolidating its position as a key player in the digital transformation of Spanish local commerce and is positioned to lead the market in the coming years.»

In addition to simply changing its name to ZetaPlus represents a renewal of the group’s principles that seeks to maintain innovation and proximity to customers as essential pillars of its value proposition. The management team led by prominent figures such as Leandro Lasheras (Head of E-Commerce and Digital) and Maria Costas (Marketing Service Manager), aims to establish ZetaPlus as a recognized leader both nationally and internationally in digital solutions for local businesses.

The evolution of Zerca into ZetaPlus represents a pivotal moment in the development of local commerce in Spain. With a clear commitment to digitalization and sustainable growth to strengthen the business fabric, the company is positioned as a strategic partner for small and medium-sized enterprises as well as self-employed people who want to excel in an increasingly challenging market.

For more information about this new business stage you can access their official website at zetaplus.es, where you will find detailed information about the services they offer and the future projects they plan to develop in the coming year. Undoubtedly, the coming year will be fundamental for this company that demonstrates how innovation and close treatment can be successfully united in the digital field.

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