Eboca, Renault and Autocuatro Huesca have launched an initiative to showcase the French automaker’s new generation of electric vehicles through an unconventional medium: coffee cups. Over the coming weeks, 100,000 customized cups will be distributed through Eboca’s network of machines at locations across the province of Huesca.
The cups feature images of Renault’s new electric models, inspired by some of the company’s historic vehicles. They also include a QR code linking to information about the range on the Autocuatro Huesca website.
The campaign will reach companies, workplaces, public facilities and other high-traffic locations where Eboca operates. According to information provided by the Aragon-based company, distribution points will also include Huesca’s main hospital.
The initiative stems from the business relationship Eboca and Renault have maintained since mid-2025. At that time, they reached an agreement to add vehicles from the French brand to Eboca’s operating fleet. The partnership currently includes three fully electric Renault Master E-Tech vans and four Renault Kangoos for logistics and operational tasks.
The use of the cups now extends that relationship into communications, leveraging Eboca’s coffee-machine network to bring the campaign to hundreds of consumer locations across the province.
“This collaboration with Renault allows us to turn something as simple as having a coffee into an opportunity to discover how mobility is changing,” says Raúl Benito of Eboca, linking the initiative to the company’s aim of bringing innovation closer to everyday situations.
For Autocuatro, Marcos Bistuer highlights the connection between the current electric range and the brand’s history. “This initiative allows us to introduce a new generation of vehicles that retains an emotional connection to some of Renault’s most iconic names, while clearly looking toward the future and electric mobility,” he says.
Reviving names and references to historic models is part of the strategy Renault has pursued with some of its new electric vehicles. In Huesca, the proposal will have an additional showcase over the coming weeks in the 100,000 cups circulating through Eboca’s network.
