The Government of Aragón has intensified its efforts to promote tourism in South America and the Caribbean by participating in the events organized by Turespaña in Cartagena de Indias. This initiative is part of a strategic plan aimed at enhancing the Spanish tourism offering in Ibero-American markets.
Work Agenda and Participants
During the event, Aragón developed an agenda of meetings and activities with 37 travel agencies specializing in the Premium segment from countries such as Colombia, Puerto Rico, Peru, Bolivia, and Ecuador. The participants were executive profiles and decision-makers, underscoring the importance of this meeting. The Spanish delegation included 25 companies and destinations, including Madrid, Extremadura, Castilla La Mancha, Catalonia, and the Basque Country.
Promotion Products and Strategy
Aragón presented its new tourism products «Aragón con Alma» and «Aragón, luxury experiences,» which received an excellent reception. The promotion strategy focuses on highlighting the cultural, natural, and gastronomic attractions of the region, taking advantage of its strategic location between Madrid and Barcelona to attract Spanish-American tourists seeking new destinations and experiences.
Market Relevance and Data
The Spanish-American market is of great importance for Aragón due to cultural ties, high profitability, and a significant level of spending at the destination. In 2023, tourists from Spanish-speaking countries totaled more than 66,000 visitors to Aragón, a figure that reached 72,000 in 2024, representing a 37% increase compared to 2019. In the first ten months of 2025, nearly 4.1 million travelers from Ibero-America arrived in Spain, with an average daily expenditure of 308 euros and a year-on-year increase in total spending of 12.3%, reaching 9.892 billion euros. Furthermore, air connectivity continues to grow, with over 145 routes between the American subcontinent and Spain in 2025.
