The Aragón stand at FITUR 2026 presents itself as an immersive experience that combines advanced technology and audiovisual content to highlight the region’s tourism offerings. With over 90 audiovisual pieces projected continuously, the stand becomes a dynamic and attractive showcase for visitors of this international tourism fair.
Technological Innovation and Sensory Design
The design of the Aragón stand is centered around a central plaza that connects five thematic nodes, each identified by a specific color. These nodes encompass areas such as nature and adventure, spirituality and cultural heritage, astrotourism and accommodations, enogastronomy and experiences, as well as Aragón as a comprehensive destination that includes Zaragoza, Huesca, and Teruel.
To enhance the visitor experience, the stand incorporates cutting-edge technology. Among the standout elements are touch screens, information tablets, a two-meter digital totem, and a holographic projection system. Additionally, a 3D metahuman virtual assistant acts as an emotional tour guide, complementing the experience with characteristic sounds and aromas of Aragón, synchronized with the audiovisual content.
Audiovisual Content and Regional Collaboration
The videos presented at the stand are organized into thematic blocks that are continuously projected. Among the standout pieces are those dedicated to heritage, such as the Monasterio de Piedra and the Monasterio de San Juan de la Peña, as well as nature and adventure in the Pyrenees, cycling tourism, and hiking routes. Topics of astrotourism in Teruel, known as «where stars are born,» are also explored.
The creation of this content has been made possible thanks to collaboration with local districts, provincial councils, capitals, and the tourism and hospitality sector of the region, ensuring an integral and authentic representation of Aragón’s attractions.
