The General Directorate of Tourism and Hospitality of Aragón held a promotional event in Valencia on October 23, 2025, bringing together more than 200 travel agents, industry professionals, and institutional representatives from the Valencia Community. The event marked the conclusion of the regional promotional campaign Aragón, the place to experience it all, which had previously taken place in cities such as Madrid, Pamplona, and Málaga.
The Minister of Environment and Tourism, Manuel Blasco, led the Aragonese delegation. During the day, a workshop with 23 exhibitors from Aragón’s tourist offerings was held, where various product types were presented: nature and active tourism, cultural heritage, gastronomy, sustainable experiences, Slowdriving Aragón, charming villages, snow and nature tourism, as well as preparations for the solar eclipse of 2026, which will position Aragón as an astronomical destination.
According to data from SITAR, during 2024 more than one million travelers from the Valencia Community visited Aragón, distributed as follows: 676,924 from the province of Valencia, 233,619 from Castellón, and 145,764 from Alicante. These figures generated more than 4.4 million overnight stays, consolidating this community as the second largest national market in visitor volume, only surpassed by Catalonia. Blasco emphasized the strategic importance of strengthening promotion in this source territory.
The event concluded with a tasting of Aragonese products and a raffle for stays, experiences, and ski passes, in collaboration with tourism companies from the three Aragonese provinces.
