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18 febrero 2026

Sergio: «Life is not to be endured, it is to be designed. And design begins when you stop deceiving yourself.»

Sergio, getting straight to the point. You say that life is designed, not endured. For a professional or businessperson who today feels they have lost control — they bill or earn well, but are exhausted, disconnected from their family, and adrift — what is the first concrete and non-negotiable decision they should make this week?

The first decision is to stop deceiving oneself. It may seem harsh, but it is profoundly liberating.

Most people are not exhausted because they work too much, but because they have spent years living a life that, deep down, does not represent them. In The 10 Powers to Design Your Life, I explain that the true turning point does not come when you change jobs, nor when you earn more, nor even when you take a few days off, but when you sit down with yourself and tell the truth without anesthesia: «The way I am living is not working.»

As long as someone keeps telling themselves that «this is just a phase,» that «I will rest more later,» or that «when the business stabilizes, everything will get better,» all they are doing is postponing a conversation that life will eventually force them to have. Life is not endured; it is designed. And the design begins when one takes charge of their life and stops normalizing discomfort as if it were the price of success.

Many achieve economic results but pay with their health and relationships. From your experience with thousands of people, what is the most common mistake they make when trying to «fix» their life without addressing what truly drains them: their way of working and managing time?

The most common mistake is trying to fix life by adding things, when in reality, what should be done is removing them.

More productivity, more tools, more courses, more agendas… but no one asks what should be eliminated. In the book, I state clearly: it’s not about doing everything, it’s about doing what needs to be done. The problem is usually not the lack of ability, but the lack of boundaries.

«Most people are not exhausted because they work too much, but because they have spent years living a life that does not represent them.»

Many people have constructed deeply unsustainable life models and then are surprised to find themselves exhausted. They work without schedules, live hyperconnected, confuse urgency with importance, and systematically sacrifice what is essential — health, relationships, rest — in the name of a success that never truly arrives. Fatigue is not a coincidence: it is information. And if we do not listen to it, our bodies will eventually pay the price.

The «radical truth» is a prerequisite in the book. What is that uncomfortable truth about oneself that, in your experience, has most often unlocked individuals stuck in their careers, businesses, or professional development?

There is one truth that, when accepted, changes everything: the problem is not outside, it is inside.

For years, we have told ourselves stories to avoid taking responsibility. Whether it is that the market is bad, that the boss does not value us, that the system is unfair, or that now is not the right time… And although many of these things can be true, staying there leaves us ineffective. In The 10 Powers to Design Your Life, I insist that living in victimhood is renouncing personal power.

When someone dares to acknowledge that they are not prioritizing themselves, that they are repeating patterns that drain them, or that they have confused sacrifice with meaning, something very profound gets unlocked. Because life does not punish; life reflects. And when you change your relationship with yourself, everything else begins to readjust.

A fine line between an intense phase that grows and chronic burnout. What clear signals should an executive or freelancer detect to know if they are in a necessary phase of high demand… or if they are already falling into burnout that will cost them dearly in health and results?

The difference lies in whether that intensity nourishes or consumes.

There are demanding phases that make sense, that are aligned with a purpose, and that, although tiring, do not empty us. The problem arises when fatigue becomes chronic. When sleep stops being restorative, when even during good moments it is difficult to enjoy, when irritability creeps into the home, and when we need constant stimulation to get through the day.

«The most common mistake is trying to fix life by adding things, when in reality, what should be done is removed.»

Life always gives a warning. First, it whispers, then it speaks, and if we do not listen, it shouts. Burnout does not appear suddenly; it is the result of years of ignoring signals. And the longer we delay listening, the higher the price we ultimately pay, in health, relationships, and mental clarity.

There is no professional development without personal development. If you had to choose just one personal habit that generates the greatest leap in clarity, energy, and performance, what would it be and why?

Sleeping well. And I do not say this as a wellness tip but as a high-performance strategy.

Sleeping in silence, in darkness, without screens, and respecting the body’s natural rhythms is one of the smartest decisions a demanding professional can make. Most bad decisions are not made due to a lack of talent but due to exhaustion.

In the book, I explain that health is one of the two great energies of life. Without energy, there is no focus, without focus, there are no good decisions, and without good decisions, there are no sustainable results. It seems basic, but today, sleeping well is almost a revolutionary act.

«Sleeping well is not wellness: it is a high-performance strategy.»

As I often say, life does not give you what you want, but what you are prepared to receive. The more prepared you are, the less power fear has over your decisions.

On money: billing well is not financial freedom. For those who live month to month despite decent income, what urgent mindset change should they make now to break the cycle and build real wealth?

Stop thinking solely as a worker and start thinking as an investor.

Financial freedom is not about how much you earn, but about how much control you have over your time. If all your income depends on your constant presence, you are not free, even if you bill well.

In The 10 Powers to Design Your Life, I explain that the system is designed to ensure we are not financially free and that true wealth is not about accumulating things but rather about owning your time. For those who do not know where to start, the answer is clear: if you do not know what to invest in, invest in yourself and in your financial education until you do.

«Financial freedom is not about how much you earn, but about how much control you have over your time.»

In a world of brutal noise, what simple yet powerful practice do you recommend to regain mental clarity and make better decisions?

Reduce the influx of information and practice a low-information diet.

We live overstimulated, and that has an enormous cost on mental clarity. Mental exhaustion today does not come so much from work as from the excess of news, social media, and notifications. Without silence

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