The Aragón Tourist Intelligence System (SITAR) will advance to a new operational phase during the upcoming spring. This evolution will integrate artificial intelligence technology and a semantic datalake that will allow for intuitive queries on consolidated tourism data.
SITAR has established itself as a key tool for understanding and evaluating the tourism activity in Aragón. It currently integrates various analytical dashboards that cover traveler mobility through geolocation, tourism expenditure, occupancy, and employment in the sector, as well as the distribution of accommodation availability. The system also incorporates digital active listening tools that monitor in real-time the perception and reputation of the destination on social media and in the press, supplemented with a specific dashboard for air connectivity that analyzes flights, destinations, frequencies, average prices, and seasonality.
Manuel Blasco, the counselor for Environment and Tourism, presented the evolution of SITAR at the Cortes de Aragón, emphasizing that it is “a shared knowledge infrastructure that drives the digital transformation of tourism and decision-making based on real and updated data.”
The next phase will incorporate predictive intelligence supported by Artificial Intelligence and will create a semantic datalake that will unify and normalize all tourism information. This repository will offer a Single Consultation Point (PUC) for entities and tourism companies, which will be able to design customized dashboards according to their needs. The datalake will be operational in approximately six months and will include advanced demand prediction models to anticipate market behaviors and optimize the tourism offering.
The Department of Environment and Tourism will create a team of data analysts in Aragón Tourism. Additionally, it collaborates with the Technological Institute of Aragón (ITA) on the experimental project Retech, funded by European funds, which will position Aragón as a benchmark in tourist intelligence applied to nature and the mountains.
