On September 23rd the winners of the Pentawards, the most important international packaging design awards worldwide, were announced at a Gala Ceremony held at the iconic Royal Opera House in London. Among these winners is the name of Vamos Estudio, the only Aragonese design studio to have won a Gold Award in the competition.
Since its launch in 2007, the Pentawards have received more than 20,000 entries in over 64 countries and the winners have shown their most innovative, inspiring and powerful designs in the world. This 2022 edition has had more than 2,000 participating projects ready to showcase their best creations to compete for this important award.
David Gamarra, a native of Zaragoza with more than fifteen years of experience in the sector, together with his partner Eduardo Miravalles are the creators of this design and communication studio, with which they already hold several awards in their history, such as the prestigious national award Laus de Oro. But, not content with that, they have won one of the Pentaward Gold Awards, the Oscar of design, and they have done it thanks to the bottle of wine from Ribera del Duero, “Valderiz al alba” (Valderiz at dawn).
It shows the famous photograph by Ramón Masats of a lady whitewashing a wall, the element from which the image of this limited edition wine is built, which aims to introduce the consumer to the labor of working in the fields. When opened, a hand-painted bottle makes an allegory to the memory, care and effort of the aging of this beverage, which they extol with their slogan “The work of the field, by hand, from dawn and without rest”.
This and other designs, as well as the studios and agencies that created them, were evaluated by an international jury made up of eminent design and marketing experts. All the award winners have a universal appeal that generates interest in the world and, not only that, but they must also meet the criteria that the Pentawards follow this 2022 as the “Valderiz del alba” packaging has done: sustainability, real inclusivity and the basic concepts that will shape the future.
David and Eduardo, still on a cloud, go beyond self-recognition. For Gamarra, this award is not only a source of pride for them, but “for all Aragonese design, since in the end such recognition is to put in value the talent that exists in this land.”
Specialists also in the world of wine
In Vamos Estudio they are specialized in institutional and corporate communication, as well as in new technologies, although what led them to create the Pentaward gold winning design is their great experience in the world of wine, as they work for several Designations of Origin with the intention of promoting the wines of Aragon around the world.