Rey Ardid Foundation and Eboca present a collection of glasses to promote their social work
Rey Ardid Foundation and Eboca presented today in Zaragoza a new collection of glasses designed to highlight the social work that the organization has been doing for over thirty years. The initiative consists of six illustrated models that represent different areas of action of the organization, transforming an everyday object into an informative and awareness-raising tool.
The collection arises from the collaboration between both organizations with the purpose of bringing the activities of Rey Ardid Foundation in specific areas closer to the public. The six designs presented summarize, through illustrations and brief messages, the lines of work in:
- Mental health
- Care for the elderly
- Disability
- Work inclusion
- Social intervention
The vending glasses will serve as a means of dissemination, allowing thousands of people to have direct contact with the social messages integrated into the designs, emphasizing the importance of inclusion, companionship, and community support.
Maite Albajez, General Director of Rey Ardid Foundation, emphasized that the collection allows “to carry, through an everyday gesture, the story and the work we do every day alongside thousands of people,” describing it as “a simple yet powerful way to make our work visible and bring it closer to the public.”
For his part, Manuel Torres, General Director of Eboca, stressed that “each glass should also serve as a reminder of the positive impact that organizations like Rey Ardid Foundation generate in the environment.”
Raúl Benito, President of Eboca, highlighted that “collaboration between companies and social entities is key to driving transformative initiatives,” considering these glasses as “a bridge between both sectors.”
The presentation concluded by announcing that Rey Ardid Foundation and Eboca will continue to work together on new projects that promote inclusion and the dissemination of social values.
