Chamber of Commerce of Teruel organizes international tasting of D.O.P. ham and a new agro-food fair
The Chamber of Commerce of Teruel has launched two key initiatives to promote the agro-food products of the province as part of the XLI Ham Fair of Teruel and Quality Foods. These actions include an international online tasting of D.O.P. Ham Teruel and the fifth edition of the Agro-food Products Fair at the Glorieta.
International Online Tasting of D.O.P. Ham Teruel
On Friday, September 12 at 12:00 PM, an online tasting of D.O.P. Ham Teruel will take place, aimed at international professionals in the agro-food sector. This initiative will feature the participation of 30 specialists, including importers and distributors from eight countries: Italy, Belgium, the Netherlands, France, Portugal, Bulgaria, the UK, and Switzerland.
Methodology and participants: Each participant has received an experiential kit with different presentations of the ham, technical and commercial information, and tasting instructions. The tasting will be conducted by experts Pedro José Pérez Casco and Miriam López Ortega from Jamón Lovers, recognized trainers and ambassadors of D.O.P. Ham Teruel.
Expectations of the international market: During a presentation with the media, Julia Pesenti from the Italian company Groma, SRL, one of the participants, expressed her interest in the event, stating that it is «very interesting to have the opportunity to learn in detail about the qualities of Ham Teruel without having to travel». Regarding the potential of the product in Italy, Pesenti was emphatic: «I see a lot of potential for Ham Teruel in a country where there is already a strong consumption habit».
Fifth Edition of the Agro-food Products Fair
On September 13 and 14, the fifth edition of this fair will be held at the Glorieta, organized in collaboration with the Institutional Fair of the City of Teruel.
Business participation: The fair will bring together 13 agro-food companies from Teruel, which will offer a wide range of local products: ham, cured meats, cheeses, truffles and derivatives, olive oil and olives, peaches, mushrooms, honey, vegetable preserves, creams and sauces, products made with garnacha, craft beers, and wine.
Complementary activities: The event will include recreational activities such as the Taberna del Sabor, the Jam-On-Fest festival, and children’s entertainment, with the goal of attracting as many visitors and buyers as possible.
Institutional Collaboration
The initiatives have been developed in collaboration with the Regulatory Council of the Protected Designation of Origin Ham of Teruel and the City Council of Teruel. The Chamber of Commerce has utilized its international network of Chambers of Commerce to develop the internationalization initiative, allowing for «opening markets, generating trust, and supporting Teruel companies in their internationalization process».
The Chamber of Commerce of Teruel reaffirms its commitment to promoting agro-food products from Teruel and the provincial economic development, emphasizing that «public-private collaboration is the best way to continue generating opportunities».
