The Volveremos Program from Aragón Wins National Award in Madrid

The Volveremos program of the Government of Aragon has been awarded at the first Consumers Awards of Spain by the Spanish Consumers Association. This recognition highlights the positive impact of the program on local commerce, emphasizing its innovative model of support for proximity trade. Carmen Herrarte, General Director of Commerce, Fairs, and Handicrafts, was the one who received the award in Madrid, highlighting the program’s contribution to the revitalization of retail trade in Aragon.

An innovative business model beneficial for all

Volveremos stands out for its win-win approach, a characteristic that Carmen Herrarte emphasized during her acceptance speech. Unlike traditional campaigns that appeal to the moral responsibility of consumers, this program offers tangible benefits for both consumers and businesses. This approach has been key to its success and recognition, providing real incentives that foster active participation from all involved.

Significant economic impact in 2025

The program has had a significant measurable impact on the local economy of Aragon. In 2025, Volveremos generated an economic impact of 98 million euros, with the participation of 3,412 businesses and the completion of 1,155,000 transactions. Additionally, 135,000 active citizens were registered in the program, reaching 80% of the Aragonese population. The investment from the Government of Aragon was 5 million euros, supplemented by 5.5 million euros contributed by 57 participating municipalities.

Expansion and territorial growth of the program

The growth of the program has been remarkable. In 2026, Volveremos expanded its coverage to 72 municipalities, up from 62 the previous year, multiplying purchases by ten for each euro invested. Currently, 136,000 families and 3,400 businesses are participating, reflecting the continued trust and support that the program has managed to consolidate within the Aragonese community.