Ferran Adrià, renowned chef and leader in culinary innovation, is leading a management course for restaurateurs in Zaragoza, organized by CaixaBank and HORECA. This event aims to transform the management of restaurant businesses in Aragón, bringing together 90 hospitality professionals to explore strategies for efficiency and profitability.
A Comprehensive Training Program for Hospitality Professionals
The course, held at the Hotel Hiberus of the Palafox Group, runs from March 24 to 26 and focuses on critical topics for restaurant management. Participants learn about managing restaurants as small and medium-sized enterprises (SMEs), the importance of innovation, budget control, customer relations, and efficient wine management. This program involves experts from elBullifoundation, such as Ferran Centelles, Silvia Timón, Silvia Sánchez, and Ernest Laporte, who bring their experience and knowledge to the sector.
Ferran Adrià emphasizes the importance of establishments operating with a business plan and budget, stressing that «business and financial education is vital» for keeping up with industry evolution. This training aims to not only improve internal management but also prepare restaurateurs to face future challenges.
Strategic Collaboration between CaixaBank and elBullifoundation
The collaboration between CaixaBank and elBullifoundation began in 2015 with the goal of applying creativity and innovation to the culinary sector. Through CaixaBankLAB Campus, specialized training in restaurant management is offered to the bank’s clients, reinforcing the commitment to the professionalization of the sector. Pablo Andoño, Retail Commercial Director at CaixaBank, emphasizes that these initiatives aim to «promote professionalism, efficiency, and the future of an essential sector,» providing support that transcends financial assistance to include specialized advice.
Fernando Martín, president of HORECA Zaragoza, considers this course «an opportunity to continue placing Zaragoza at the center of gastronomy,» reaffirming the federation’s commitment to promoting training initiatives that strengthen the hospitality sector in the region.
Innovative Services from Food&Drinks
CaixaBank, through its Food&Drinks division, offers a wide range of products and services specifically designed for the restaurant sector. These include technological payment solutions, tailored financing, training, business advice, and access to products from strategic partners. Additionally, clients have access to an exclusive digital environment in CaixaBankNow, allowing them to access specialized content without the need to visit a physical office.
In conclusion, this course not only represents a learning opportunity for hospitality professionals in Aragón but also reinforces Zaragoza’s position as a benchmark in efficient training and management in the restaurant field.
