Aragón strengthens its international presence in the horticultural sector by participating in Fruit Logistica 2026, one of the world’s most relevant fairs in this field. Under the slogan «Aragón, True Flavor,» the autonomous community aims to consolidate its internationalization strategy and expansion into global markets.
Notable participation of Aragonese companies
The presence of Aragón at the fair is manifested through seven exhibitors: Sat Vidrio, Melocotón DOP Calanda, Summer Fruit, Frutas Ponti, Orchard Fruit, Río Cinca, and Viveros Verón. These key players in the fruit sector leverage the event to strengthen their position in the international market, highlighting the quality and diversity of their products. The fair thus becomes a strategic tool to boost the export of fresh products.
The General Director of Innovation and Food Promotion of the Government of Aragón, Amparo Cuéllar, emphasizes the importance of this participation to advance negotiations that enhance exports to emerging markets such as the Middle East. According to Cuéllar, there is a «significant interest in our products and a substantial growth potential for our stone fruits.»
Economic impact of the Aragonese fruit sector
The fruit sector represents a fundamental economic pillar for Aragón, especially in the production of stone fruits such as peaches, nectarines, and cherries. In 2024, this sector generated more than 3.780 million euros, which corresponds to approximately 28% of the agricultural production of the region. This leadership in national production underscores the significance of the sector in the Aragonese economy.
Fruit Logistica 2026: a global platform
Fruit Logistica 2026 is shaping up to be a major event, bringing together 2,600 exhibiting companies from over 100 countries and attracting more than 80,000 international visitors. The fair covers the entire value chain, from producers and distributors to importers, logistics operators, and technology providers, offering an ideal platform for the exchange of innovations and business opportunities.
